This site is to help you to improve your business by understanding introversion. Which of the following is more appropriate to you?


You want to improve how you manage the introverts in your team, to improve productivity, team engagement and meetings. Click here.


You’re introverted and want to improve your career or business by developing your introvert superpowers to improve networking, speaking, leading and selling. Click here.

About Jon Baker

I set up Introvert in business after many years of coaching leaders, business owners and Accountants to get dramatic growth in their businesses and realising many of my clients were introverts. I realised the “standard” coaching many people receive doesn’t work for introverts, and that there is a better way.

Many people who know me don’t believe that I am introverted. I’ve learned behaviours to overcome some of the disadvantages of introversion, as have many of my clients and people I’ve interviewed.

Your team....

Don’t all join in?

Not fully engaged?

Don’t speak up?

Some may be introverts who aren’t fully effective because of the communication and culture around them.

Many leaders don’t understand introversion, so they don’t get full productivity from their whole team.

This site can help you – click here

Are you fed up of...

Feeling uncomfortable?

Being told to “speak up”

Not getting the promotion you deserve?

Introverts may struggle to be fully effective because they feel they’re supposed to act in ways that are uncomfortable.

Introverts in business often struggle in a business model that favours extroversion.

This site can help you, click here.

Newspapers and negative perceptions of introverts

Journalists and research

Want information on introversion, leadership or meetings? Email or phone 0203 488 6739

Professional speaker

If you’re a conference organiser click here to find details of how I could help your audience.


Coaching and training

Improve productivity by leading and understanding people better. Click here.

Activate Your Introvert

Weekly radio show

Weekly news and tips on introversial leadership and guest interviews for 20 minutes a week. Click for more.

Jon Baker presenting Activate Your Introvert

Podcast guest

Looking to discuss introversion, personality, productivity, leadership or improving meetings? Let’s chat.

Books I’ve written

I’ve written three books to help you improve your business. Click on them for more details.

Ninja Networking book
GoTo Expert book and Kindle
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