Tag: marketing
Turning marketing upside down this Christmas
Have you ever stood in “wonder” at those streets with lighting and decorations everywhere? Are the neighbours trying to outdo each other, or thinking more lights equals more celebration? More and more lights, it’s like shouting louder and LOUDER. Is that what’s...
Social networking, coca cola and your firm.
Christmas must be approaching as I think about the Coca-Cola lorry and see pictures in my Facebook feed (by the way as it’s 2020 there won’t be a Coca Cola lorry tour this year). Why do big companies seem to show us things that have little to do with their...
Introverts, networking and personal brand.
You have a personal brand, whether you “created” it or not. My simple way of explaining a personal brand is “what do others see, hear and remember about you when/ after you meet”. Nobody wants a negative personal brand, but it’s easy yo create one...